Alexandria Levin Design Portfolio

Branding and Icons

Please note: There is a Firefox browser issue rendering color PDFs as black and white. Until Firefox fixes this latest version, please view any PDFs on this site in another browser.

Branding is not simply using a logo or color repeatedly. Branding is a feel, a sensibility, a way of visually communicating who you are. Branding, done well, expresses what you, your company, and/or your organization has to offer to your customers, clientele, and/or audience.

As a professional graphic designer, I am experienced with identity and branding. I have created systems from scratch and I have worked within already-set visual protocols, such as identity guides. Guidelines spark creativity, whether self-imposed or not, and matching sets of anything are a whole lot of fun to create.

Icons are the building blocks of infographics. Icons as little snippets of illustration are clever and colorful devices of communication. As seen here, I have the ability to create custom icons and infographics to fit your specialized needs.

Inside-Out Infographic Poster

The infographic from the 2017 Annual Report was so popular, I was asked to create a poster version for the 20th Anniversary conference for The Inside-Out Center at Temple University. This version is the February 2021 iteration of the infographic.

Rutgers University – Continuing Education

A few years ago, I created a series of icons in Adobe InDesign, for use in illustrating online coursework for a department at Rutgers University. All colors presented were in accordance with the Rutgers Identity Manual.