Branding
Branding is not simply using a logo or color repeatedly. Branding is a feel, a sensibility, a way of visually communicating who you are. Branding, done well, expresses what you, your company, and/or your organization has to offer.
As a professional graphic designer, I am experienced with identity and branding. I have created standards from scratch, and I have worked within already-set visual protocols. Guidelines spark creativity, whether self-imposed or not, and matching sets of anything are a whole lot of fun to create.
The work showcased on this page is not the only branding I have done, obviously, but these examples show off the basic concept in a very simple way.
Temenos Community
The Temenos Community required a look that conveyed both nature and spirituality.
- Temenos Community business and postcard PDF
- Temenos Community event poster PDF. This PDF also includes an ad created this past winter for the holiday season.
- The Temenos Community website is linked here.
AR Publications
The 'AR' in AR Publications stands for 'anal retentive', and the client requested both a sunflower and a subtle sense of humor for the company logo.
FunnelVision
FunnelVision, based in Florida, requested a logo and a look that conveyed a sense of playfulness, elegance, and speed.
Presented in the accompanying image are the company business card and a booth display banner.
Studio D Fine Art
With Studio D, the 'D' was of utmost importance, with a design that needed to be both sweetly quirky and artfully sophisticated.