Branding is not simply using a logo or color repeatedly. Branding is a feel, a sensibility, a way of visually communicating who you are. Branding, done well, expresses what you, your company, and/or your organization has to offer.
As a professional graphic designer, I am experienced with identity and branding. I have created standards from scratch, and I have worked within already-set visual protocols. Guidelines spark creativity, whether self-imposed or not, and matching sets of anything are a whole lot of fun to create.
The work showcased on this page is not the only branding I have done, obviously, but these examples show off the basic concept in a very simple way.