Branding and Icons

Branding is not simply using a logo or color repeatedly. Branding is a feel, a sensibility, a way of visually communicating who you are. Branding, done well, expresses what you, your company, and/or your organization has to offer to your customers, clientele, and/or audience.

As a professional graphic designer, I am experienced with identity and branding. I have created systems from scratch and I have worked within already-set visual protocols, such as identity guides. Guidelines spark creativity, whether self-imposed or not, and matching sets of anything are a whole lot of fun to create.

Icons are the building blocks of infographics. Icons as little snippets of illustration are clever and colorful devices of communication. As seen here, I have the ability to create custom icons and infographics to fit your specialized needs.